I used to have a lavish BIO written by an LA publicist during the years that I lived and worked there, however I don’t feel that approach is right for me. I truly believe that a body of work should be able to speak for itself. It should show an eye for detail, creativity and ultimately the vast experience of the image maker.
Always up for a challenge and adventure: I was fortunate enough to spend a number of years working in different cities and countries with people of varying cultures, further expanding my understanding of what making a great image meant. Creating cool images in the camera, not in Photoshop.
Shooting on location in the Greek Islands, Mexico, Madrid, Tokyo, Toronto, Niagara and in and around Los Angeles while overseeing the casts and crew prepared me for my next adventure, starting & heading up the Video/Photography division at 180 Marketing as Director of Photography.
At 180 I was able to work and learn alongside some very innovative and creative marketing strategists, designers, illustrators and various video crew, further expanding my knowledge on all things marketing. Over the next 9 years, the production team and I produced close to 1000 video and photography projects. From national campaigns, to Mom and Pop promotions, charity fundraising and all things in between. That also included a successful 13 episode TV series on the OLN (Outdoor Living Network).
I’ve worn many hats as Director at 180 including, directing, producing, shooting and writing many of the videos you’ll see in the gallery here on my site. Always getting the job done, usually beyond client expectations and never missing a deadline in 9 years.
My image making philosophy is simple: no two projects are the same and should never be treated as such. I listen to my clients first and foremost to ensure the images, whether moving or still, connect with their viewers and meet their goals. There has to be an exchange and natural flow of energy between the photographer and subject at all times. From the planning and discovery stage, to composing elements in the image, no detail is ever too small to be overlooked.
I’m very passionate about my work and look forward to discussing your next project with you.